FORM: FASHION BUSINESS

As part of a Level 6 group project, we were asked to produce a business plan and look-book for a new creative startup business. Although this was a hypothetical project, we ensured to take the business seriously as a potential business idea. This is what we created in the six week unit:

Form is an innovative, artificial intelligent shopping assistant website, acting as a virtual stylist to aid disabled women of 18-34 within the UK. Responding to size fit and function, Form is an inclusive service based upon individual fashion principals. We saw a marginalised group, and wanted to research and develop an idea to create a beneficial business. Our aim was to build an inclusive service that supports British accessible brands, and small independent brands.

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As a group we achieved 88% and each played to our job roles while assisting one another. I was the Design Director for the project, creating visuals, colour theories, extensive research on consumers and website and social media visuals.